7-Eleven
Fynd
2024
Convenience, Digitized
As 7-Eleven was preparing to enter the Indian market, our team created a concept pitch for their digital presence. The project envisioned a website and mobile app that could introduce the brand to Indian consumers while retaining its global identity.
BRANDING | VISUAL DESIGN | ILLUSTRATION | UI DESIGN
Objective
The objective was to design a digital experience that felt instantly recognizable as 7-Eleven, yet tailored for Indian retail needs. I worked as a Graphic Designer, responsible for creating banners, icons, and other visual assets that aligned with the brand’s global language. My role was to ensure these visuals integrated seamlessly with the product designer’s interface layouts.
Design Concept
The visual direction took inspiration from 7-Eleven’s bold color palette and clean, retail-focused style. I designed vibrant promotional banners and minimal, functional iconography to support navigation and user flows. The concept balanced global consistency with local adaptability, setting a strong foundation for how 7-Eleven could communicate in India’s digital space.
