7-Eleven
Fynd
2024
Convenience, Digitized
As 7-Eleven was preparing to enter the Indian market, our team created a concept pitch for their digital presence. The project envisioned a website and mobile app that could introduce the brand to Indian consumers while retaining its global identity.
BRANDING | VISUAL DESIGN | ILLUSTRATION | UI DESIGN
Objective
The objective was to design a digital experience that felt instantly recognizable as 7-Eleven, yet tailored for Indian retail needs. I worked as a Graphic Designer, responsible for creating banners, icons, and other visual assets that aligned with the brand’s global language. My role was to ensure these visuals integrated seamlessly with the product designer’s interface layouts.
Design Concept
The visual direction took inspiration from 7-Eleven’s bold color palette and clean, retail-focused style. I designed vibrant promotional banners and minimal, functional iconography to support navigation and user flows. The concept balanced global consistency with local adaptability, setting a strong foundation for how 7-Eleven could communicate in India’s digital space.
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12:30
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12:30
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Search ‘pizza’
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Bestsellers
Faces Canada Concealer Sand..
500 gm
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₹240
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10% off
Red Bull Energy Drink, 350 ML
500 gm
₹190
Add
Fatty Chicken Hot Dog
500 gm
₹112
₹140
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60% off
Faces Canada Concealer Sand..
500 gm
₹220
₹240
Add
10% off
Categories
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Ready to Eat
Snacks
Beverage
Ice Cream
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₹140
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