Harvest Edition 2025
Fynd
2025
Fynd Harvest Edition is the first in a new series of seasonal showcases, designed to bring six months of product updates into one cohesive, narrative-led experience.
As the Visual Designer, I developed the concept and 3D illustration system—using nature-inspired metaphors to reflect growth, stability, and innovation. Collaborating with product and motion teams, I crafted visuals using Adobe Firefly, Midjourney, and Photoshop, aligning the look with Fynd’s refreshed identity.
BRANDING | CREATIVE DIRECTION | ILLUSTRATION
Problem
The Fynd Harvest Edition was created to solve a growing challenge—product updates were happening at a rapid pace but lacked a unified way to communicate their value. Users across the platform needed better visibility, and there was no single space where Fynd's innovations could be experienced cohesively.
Solution
To address this, we introduced a seasonal edition format—a creative, narrative-led approach to spotlight six months of updates across infrastructure, AI, and retail tools. Inspired by the theme of a summer harvest, the visual system was built using symbolic elements from nature to reflect progress, stability, and interconnected ecosystems.
The goal was to build a repeatable framework that not only informs, but excites—turning feature rollouts into moments of celebration and storytelling.
Design Concept
The visual direction for Fynd Harvest Edition was inspired by nature’s cycles—symbolizing growth, resilience, and renewal. Elements like grass, brick, stone, and nests were used as metaphors for adaptability, infrastructure, stability, and personalization.
These were brought to life through AI-generated 3D illustrations and a soft, organic palette—blending the logic of retail tech with the warmth of natural storytelling
Edition
2025
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