GoFynd
Fynd
2024
Whack-a-doodle Sale Campaign
Whack-a-Doodle Fashion Extravaganza is a surreal and whimsical fashion sale campaign, drawing inspiration from the avant-garde style of surrealism and the eccentricity of Gucci's iconic collage designs. This project aims to create a visually captivating and immersive experience that challenges conventional norms and celebrates individuality and creativity in fashion.
BRANDING | VISUAL DESIGN | ILLUSTRATION | UI DESIGN
Objective
To create a surreal and eye-catching visual identity for a fashion sale campaign that stands out in a crowded marketplace. To infuse the campaign with elements of whimsy, surprise, and playfulness that resonate with the target audience. To evoke a sense of curiosity and intrigue that drives engagement and encourages participation.
Design Concept
Surreal Collage Aesthetics/ Incorporating surreal imagery, unexpected juxtapositions, and dreamlike elements reminiscent of Gucci's iconic collage designs.
Bold Colors and Patterns / Embracing vibrant colors, bold patterns, and eclectic textures to create a visually dynamic and attention-grabbing aesthetic.
Homepage Banner
Accessories
Shirts
Sneakers
Wide Jeans
Body Suits
Graphic Tees
Hottest Trends
Athletic Banner
Emailer Banner
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