GoFynd

Fynd

2024

Whack-a-doodle Sale Campaign

Whack-a-Doodle Fashion Extravaganza is a surreal and whimsical fashion sale campaign, drawing inspiration from the avant-garde style of surrealism and the eccentricity of Gucci's iconic collage designs. This project aims to create a visually captivating and immersive experience that challenges conventional norms and celebrates individuality and creativity in fashion.

BRANDING | VISUAL DESIGN | ILLUSTRATION | UI DESIGN

Objective

To create a surreal and eye-catching visual identity for a fashion sale campaign that stands out in a crowded marketplace. To infuse the campaign with elements of whimsy, surprise, and playfulness that resonate with the target audience. To evoke a sense of curiosity and intrigue that drives engagement and encourages participation.

Design Concept

Surreal Collage Aesthetics/ Incorporating surreal imagery, unexpected juxtapositions, and dreamlike elements reminiscent of Gucci's iconic collage designs.

Bold Colors and Patterns / Embracing vibrant colors, bold patterns, and eclectic textures to create a visually dynamic and attention-grabbing aesthetic.